We all use Facebook no doubt. It is very, very widespread. But only a few of us know it is also a powerful money-making platform.
In fact, there are many ways you could potentially earn money by posting ads on Facebook.
Can you make money from your Facebook page? Let me begin to answer that question below. But before then, I hope you are aware of Google’s New Ad-Blocking Features In Chrome?
1 Selling Affiliate Products
Affiliate marketing is one of the quickest ways to make money from your Facebook page.
Here is how it works:
- Sign up for an affiliate program. There are loads of them out there. You can start with Jumia, Konga, ClickBank, CJ Affiliate, and Amazon.
- Promote products from those sites on your Facebook page centered all around a specific hot niche.
- Whenever someone clicks on the link and buys the product, you get paid a commission – usually from 5- 25%.
- Just like any strategy to make money online, it’s important you post regularly and engage with your audience. It will create trust and make more people to likely buy.
2 Facebook as a Traffic Driver
You can take advantage of this traffic drive to make money on Facebook. You do not need to sell to visitors directly on the platform but rather compel visitors to click on links on your Facebook page which will take them to your e-commerce site, landing page, or blog connected to your online business.
There you can sell products to your visitors or ask them to sign up for your email list.
You need to post regularly to your Facebook page in order to boost your traffic. You can post sales pitches, product launches, and their likes. Strong copy and compelling offers can bring in lots of traffic. But you need to also have useful content on your page that engages your prospects because that’s what will keep them coming back. You may post industry news, funny stories, and so on. Photos and videos are essential nowadays—people love to watch them. Note that they do not have to be professionally produced.
If you own a blog, you should as well post a link to every new post on your Facebook page.
Same goes for any new YouTube videos or any other content you post elsewhere online. The idea is to drive as much traffic as possible.
Include contents that get people to like your Facebook page, so it shows up in their news feed and they send it to their friends as well.
3 Facebook Marketplace
This is one of the easiest ways to make money from your Facebook page. Basically, Facebook allows the selling of items on a special section of the site. Several towns, cities, and communities have set up buy/sell pages or you can just search by geographic location, product name, or category. That way buyers can promptly view a wide range of choices in the surrounding area.
You can put up used or new items to sell, from laptops to cell phones to cars to furniture to anything, just like Craigslist.
Tips for selling on the Facebook Marketplace:
- Include clear pictures of what you’re selling.
- Give details such as model number, condition, etc. and be honest about it.
- Selling at the right price. Crosscheck what similar items are being sold for from other Marketplace sellers.
- Bear in mind that there is some negotiation with potential buyers and many will try to under-price your offer. If the price being offered doesn’t seem fair, you’re not under obligation to take the offer.
4 Using Facebook to Generate Leads
All Facebook users out there are potential leads for your business. Facebook has made it easy to find these potential leads… and for them to find you. Yet again, you need a Facebook page for your business.
You need to include useful content to engage the users, and then you’ll also include links to your website or a landing page asking them to sign up to your list to get a newsletter or updates, including special offers. It’s imperative you give them some incentive for sign up, like a free ebook.
You can also include an email opt-in form directly on your Facebook page.
You should also search other fan pages or Facebook groups that are in the same niche and start posting—this kind of networking could bring more people to your page or website or landing page.
Once you have these people on your email list, you can continue to send them offers and useful content like a newsletter. You can also offer them progressively more expensive products over time as they buy the lower cost products first and are ready for higher items.
5 Bringing Customers to Your Bricks-and-Mortar Business
It’s important that you have a Facebook page that clearly shows your location like shops, retail stores, restaurants, and more; what your place is all about; what products or services you offer; etc.
You can as well add news of sales and discount offers or special events, and if somebody posts a question or comment – be sure to respond timely. Put up a conversation with your fans.
The aim is to have visitors like your page so your new posts show up in their newsfeed. Then when they see a likable special offer, they’ll come into your physical location.
This method only really works for those with a physical business.